How Netflix owned Christmas TV this year

The Ringer

"Santa and the Netflix algorithm have an awful lot in common," says Alison Herman. "Like its fellow big, red, globe-trotting entity, the streaming service sees you when you’re sleeping (because you’ve stopped binge-watching). It knows when you’re awake (because you’ve resumed binge-watching). It knows when you’ve been bad (stuck in a rut of The Office reruns) or good (finally getting around to that Israeli crime drama everyone’s always raving about). And based on all that activity, it’s here to give you seasonal gifts, tailored to your taste."