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Hallmark Channel is booming in the Trump era

  • Zachary Jason, who’s consuming every new “Countdown to Christmas” movie this season, explains Hallmark Channel’s appeal to Trump voters: “After watching a few of Hallmark’s Countdown to Christmas films, the network’s burgeoning red-state appeal comes into focus. As much as these movies offer giddy, predictable escapes from Trumpian chaos, they all depict a fantasy world in which America has been Made Great Again. Real and fictional heartland small towns with names such as Evergreen and Cookie Jar are as thriving as their own small businesses, and even a high school art teacher (played by Trump supporter and the face of Hallmark, Candace Cameron Bure) can afford a lavishly renovated Colonial home. They brim with white heterosexuals who exclusively, emphatically, and endlessly bellow 'Merry Christmas' to every lumberjack and labradoodle they pass.” ALSO: Are these plot summaries for Hallmark Channel Christmas films real or fake?

    TOPICS: Hallmark Channel, Christmas, Countdown to Christmas, Holiday Programming, Trump Presidency