Fogelman's female baseball player drama, which he co-created with Rick Singer, premiered on Fox two days before This Is Us debuted on NBC in September 2016. Yet Pitch, starring Kylie Bunbury and Mark-Paul Gosselaar, was canceled after three months due to low ratings. But now that 20th Century Fox is owned by Disney, the studio may go to great lengths to ensure Fogelman doesn't bolt for another studio. "Indeed, the lengths media giants are willing to go to land (or keep) top showrunners is reaching historic peaks," reports The Hollywood Reporter's Lesley Goldberg. "Disney's 20th TV, for example, may revive Dan Fogelman's now-defunct 2016 sports drama Pitch as a carrot to entice the This Is Us creator to remain in-house." Upon hearing the potential of a revival, Gosselaar tweeted: "After reading this article about the possibility of a PITCH reboot, I’m more confused than ever on whether to shave or not? Let’s get these #Pitches started!"