The baritone-voiced veteran actor will play the cousin of Mayor Adam West, making his debut in a November episode as Mayor Wild Wild West. Adam West died in 2017 after voicing the mayor in more than 100 episodes. "We wanted to take the time to respect Adam," executive producer Richard Appel tells EW. "In having a conversation about 'How do you replace him?,' the universal belief was: he’s irreplaceable. And then the next question is, 'Do you find a new mayor?' In the world of Family Guy, he had an important role, and a role that was necessary for a lot of stories." Appel says the producers were faced with a difficult question: "Who could be as original and unexpected and comedically fun and fresh as Adam? Sam has a voice that — obviously he’s a movie star but he also has a voice made for radio, and Sam Elliot quickly became our first choice."