Donald Trump and Michael Bloomberg's Super Bowl commercials won't air with other advertisements

Ad Age

Amid concerns from Super Bowl advertisers that President Trump and Bloomberg's campaign ads could steal their thunder, Fox is planning to isolate the presidential campaign ads in their own breaks and surround them with Fox promos, according to Ad Age. “Fox confirmed with us, before our clients raised any concerns, that the Bloomberg and Trump political ads are isolated from advertisers in anticipation of any issues a brand may have being adjacent and within the same pod,” a source tells Ad Age. “This means those longer-form ads would be in the same breaks with promo time or non-paid commercial time.” Ad Age adds that Trump's commercial is expected to air earlier in the game, while Bloomberg's ad is scheduled for halftime.