DirecTV Now experiences its first-ever drop in subscribers

The Hollywood Reporter

About 267,000 streaming users dropped DirecTV Now in the fourth quarter, joining 403,000 subscribers of the traditional DirecTV service. "In the wake of a price increase in July, the growth of their DirecTV Now subscriber base slowed sharply. In the fourth quarter, it collapsed," says MoffettNathanson analyst Craig Moffett. "Nobody expected this."