Did Skittles have the right strategy with its" Super Bowl commercial that wasn’t really a Super Bowl commercial"?

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About 1,500 New Yorkers watched Michael C. Hall perform on Skittles Commercial: The Broadway Musical hours before the Super Bowl. "It was around 40 minutes of gentle poking of the pliability of soft brains, while still selling to those soft brains," Tim Teeman says of the Broadway musical. "It wanted to have its Skittles, and eat them. This was an anti-marketing parody, which itself was an exercise in modern, self-referential marketing."