Despite all the hype, Sacha Baron Cohen's Who Is America? debuts to just 327,000 viewers

The Hollywood Reporter

A 10-minute clip from the premiere has surpassed 10 million views on YouTube, but all the hype over Cohen's series didn't translate to big ratings on Sunday night. Still, Showtime says four additional airings added 375,000 viewers to the premiere's 327,000. An additional 301,000 watched via streaming and on-demand (Who Is America? was released online early Sunday, hours before its premiere), surpassing 1 million viewers.