Could Supermarket Sweep exist in 2020?

Paste Magazine

Over the past few weeks, the 1990s version of Supermarket Sweep has become a sensation on Netflix. "It all can’t help but make one wonder, how can a show like this possibly function in a 2020 revival?" asks Jim Vorel. "We live now in an era of tailored, targeted advertisement, and paid advertisement disguised as genuine content. The way we consume advertisements and product placement, as a result, is entirely different from the utterly guileless manner in which it was thrown at the screen in a random episode of Supermarket Sweep in 1992. Can this level of shameless promotion even exist in the Twitter era? Is it possible to conduct Supermarket Sweep in a more subtle way, or is the concept itself so blatantly ludicrous that it’s best to simply lean into the stupidity of it?"