Cinnabon joins in promoting Better Call Saul's return for Season 5

Rolling Stone

Shortly after AMC announced Better Call Saul's Feb. 23 premiere date, Cinnabon tweeted a generic corporate video of a worker named Gene preparing a batch of cinnamon buns. "The end of the year is approaching and it has us feeling all the feels!" Cinnabon captioned the tweet. "We baked up some archive footage of our Omaha bakery grand opening from February 23. Enjoy a walk down memory lane!"