CNN+ executives predicted that the streaming service would become more profitable than CNN

Axios

Axios obtained a pitch deck for CNN+ from March that predicted that the CNN streaming service would one day attract nearly 30 million global subscribers. They grouped potential subscribers into three categories, with some overlap: 29 million "CNN super fans," 24 million "news and non-fiction SVOD (subscription video on demand) fans" and 36 million "global news consumers."