CMT pledges to air 50% female artists in its music video blocks

Variety

“Effective immediately all music video hours on CMT and CMT Music channels will have complete parity between male and female artists,” CMT tweeted this morning. “That means 50/50. #CMTEqualPlay” Leslie Fram, CMT’s senior VP of music strategy, tells Variety: "We want to build on the great work we have already been doing we with our Next Women franchise and start to take action,. We don’t want to look at the same results in a year from now. We hope other partners will join in this effort. It’s important for the future of our format.”