Bunim-Murray plans to produce a slate of unscripted NFT-themed shows

Variety

The pioneering reality TV production company is teaming with Wonderfuel, an entertainment company that intends to develop a slate of unscripted TV shows funded by sales of nonfungible tokens (NFTs). “Bunim-Murray Productions has been creating unscripted content for three decades and we value innovation — entertainment consumption is evolving and engaging with the audience has never been more critical to a show’s success,” Bunim-Murray president Julie Pizzi said in a statement to Variety. “The world of NFTs is a thrilling way to put power into the hands of the consumer, creating programming that the audience has a very real stake in, and taking some of the financial burden off the platforms. It’s an exciting way for unscripted content to converge with the power of tech.”