BBC commits $124 million on diverse shows in response to the death of George Floyd

Deadline

In response to a letter signed more than 3,500 people including Michaela Coel, Idris Elba, Chiwetel Ejiofor and Colin Firth, BBC says it'll commit $124 million to diverse shows over the next three years. Starting in April 2021, at least 20% of every new BBC show's "talent" will be comprised of Black, Asian or other ethnic minority backgrounds. “The senseless killing of George Floyd — and what it tells us about the stain of systemic racism — has had a profound impact on all of us," said BBC director general Tony Hall. "It’s made us question ourselves about what more we can do to help tackle racism — and drive inclusion within our organization and in society as a whole. This is our response – it’s going to drive change in what we make and who makes it.” BBC director of content Charlotte Moore added: “When I met Steve McQueen last year during the making of Small Axe, he challenged me and the BBC to set meaningful targets and take proper action. He was right. Today’s announcement represents a truly transformational commitment to both on and off screen representation.” June Sarpong, the BBC’s director of creative diversity, spearheaded the initiative, saying it is the “first of a series of bold steps that will help make the BBC an instrument of real change...As a black woman, I feel and share in the pain that so many are feeling worldwide. It makes it all the more important that we show up now not just with words but with meaningful action.”