Apple had the week's worst trailer with The Morning Show

The Daily Beast

The Apple TV+ official teaser trailer, released Monday, "sparked countless headlines about the 'first look' at Aniston’s big return to television, neglecting one tiny detail: you do not see Aniston, nor a single human, in the trailer," says Kevin Fallon. "Instead, the disembodied voices of the main stars talk about journalism while a camera pans through an empty set. The ghosts of Aaron Sorkin’s The Newsroom are apparently now haunting the halls of a soundstage leased by Apple. There is no real information given about this series, when it will come out, or what the hell Apple TV Plus even is. Maybe it’s all being kept under wraps because the platform is going to be so game-changing and good that the element of surprise is being used for dramatic effect to further blow us away. Or maybe we’re all going to wake up one morning in November with a TV series starring U2 automatically loaded onto our phones. At this point, who can say?"