Apple and Amazon are the frontrunners who will likely pay more than $2 billion a year for NFL Sunday Ticket

SportsBusiness Daily

According to Sports Business Journal's John Ourand, "because negotiations are ongoing, it’s difficult to determine exactly where the bids are, but sources said it’s likely that the NFL will get more than $2 billion per year for Sunday Ticket." DirecTV, which has held the rights to Sunday Ticket since 1994, currently pays $1.5 billion a year with its contract expiring after the 2022 season.