Advertisers are fleeing network primetime

Variety

Variety reports that "advertising executives believe much of that lost primetime volume has, like a glacier breaking free after decades from an arctic shelf, drifted elsewhere, most likely to streaming video and other types of digital commercials." As one media buyer put it: "They don’t have the same audiences that they had a year ago, and the year before that, and the year before that. They have less to sell.”