AT&T thinks it can make commercials appealing in the Peak TV era

Variety

AT&T says it is finding new ways to monetize TV content. According to Variety, "AT&T intends to launch new kinds of TV ads....One concept the company is showcasing at an exhibit here would place a full-motion video commercial on a screen whenever a viewer decides to pause a show. AT&T is also working on 'shoppable commercials' that would allow viewers to buy what they see during an ad break – or even products they spot in a show itself."