A linguistics professor explains why Bud Light’s “Dilly Dilly” has become such a sensation

Sports Illustrated

Ohio State University linguistics professor Jonathan Barlew understands why “Dilly Dilly’ is a hit because he teaches Budweiser’s “Wazzup” commercial to his students -- and he sees a lot of similarities. One reason “Dilly Dilly” resonates is because it’s close to fun words like silly, belly and willy. Also, like “Wazzup,” “Dilly Dilly” can be used in normal conversation, which helps it become widespread.