"Couric doesn’t come across as likable anymore, but she’ll now be the first to admit it," says Megan Reynolds of Couric's memoir Going There. "At this stage in the game, she has aged out of 'perky.' And as a seasoned veteran of the news media industry at 65, leaning into dismantling her own past perception now, she is essentially torching a building that’s already been condemned. (She’s also the co-owner of Katie Couric Media, along with her husband John Molner, where she helps brands package and sell inspirational content. She signs her own paycheck now.) It’s an understandable impulse, after decades spent in the public eye, where every decision one makes, good or bad, is conflated with their actual personality. Above all, Couric comes across as more than willing to play ball with her critics in a way that feels like a savvy PR move: getting in front of the bad press by saying it herself."