It makes sense that the hit Fox reality show is an import, says Matt Zoller Seitz. "It’s hard to imagine Americans coming up with a series where musical performers (some professionals, some talented amateurs) sing and dance their hearts out while clad in outfits that would look equally at home in an old Saturday-morning kids’ series, a mid-century Japanese kaiju flick, or a vaguely hellish theme park: a sparkly gold lion; an adorable unicorn; a hippo with the blocky shape of a 1980s video-game character; a white rabbit with a steampunk-gilded body suit and glowing red eyes. And if Americans were to come up with such a series on their own, the execution wouldn’t be as poker-faced as it is here. The Masked Singer is marketed as an elimination-based competition show in the mold of American Idol and The Voice, and it is that. But it also inhabits a hyperspecific game-show niche that includes Identity, To Tell the Truth, What’s My Line?, and I’ve Got a Secret, while coating the guessing-game format with a layer of psychedelic expressionism."