Nielsen defends its coronavirus pandemic viewership ratings

Variety

As TV networks fight to get Nielsen to acknowledge it undercount viewers during the pandemic, Nielsen has issued a press release aimed at assuaging their concerns. “During the COVID-19 period, Nielsen transformed the way it manages its panel to leverage more remote techniques and address the challenges of this unprecedented time,” the statement read. “While this drove a sample size smaller than it was pre-COVID, it remains robust and representative.”