Netflix loses subscribers for the first time since it started putting out original programming

The New York Times

The streaming service added 2.7 million subscribers, which is far short of the 5 million it projected to add. Netflix also said it lost 126,000 pay subscribers, the first time it had shed U.S. subscribers it started releasing original content seven years ago. As a result, Netflix's stock fell 10% after the market closed, a drop of more than $17 billion in market value. ALSO: Netflix insists it won't move into advertising.