Netflix is securing trademarks for Space Force internationally ahead of the U.S. Military

The Hollywood Reporter

While the U.S. Air Force has a pending trademark application for registration of the use for Space Force inside the United States, Netflix has been outmaneuvering the U.S. government to secure trademark rights to Space Force in Europe, Australia, Mexico and elsewhere. "That's not necessarily a problem," says Eriq Gardner. "Netflix can produce a television series without confusing consumers, just as the military can train fighting astronauts without anyone mistakenly thinking the streamer is sponsoring such an academy. Conflict potentially arises when trademark users begin trafficking in similar products. Imagine for a moment that a 'Space Force' jumper begins appearing in retail stores. Who’s selling? The U.S. military or Netflix? Trademarks help clarify the source of goods and services."