NFL on Amazon was mostly just football on TV, with internet glitches

Mashable

Amazon’s first broadcast of an NFL game Thursday night might have been a preview of the future. But Amazon opted not to doing anything special, other than bring in a British broadcaster. There were no e-commerce tie-ins. No chance to buy the jersey of a player who just scored. ALSO: About 372,000 people watched last night’s NFL game on Amazon, compared to 243,000 watching on Twitter last year.