TV TATTLE
NBC will showcase its Winter Olympics coverage on 4,000 outdoor digital displays in three cities
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Olympics fans in New York, Chicago and Philadelphia will be able to watch coverage of the Pyeongchang games while out on the street. “There’s a real-time presence of Olympic content that’s accompanying people who are either heading to work or doing what they do as they maneuver the streets of New York, Philly and Chicago,” says NBC Olympics president Gary Zenkel.
TOPICS: Winter Olympics, NBC, Innovations, Marketing, NBC Sports, Sports
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