Because the coronavirus has wreaked havoc on the advertising sector, NBC Universal is scaling back on advertising. Some ad breaks will feature clips from Seth Meyers, Jimmy Fallon and Andy Cohen's shows. "It’s a nod to the turmoil the coronavirus pandemic has wreaked on the advertising sector despite a surge in TV viewing," says Jill Goldsmith. "Some brands are still on, others, like airlines, have seen their business decimated and had to pull out, and still others want a presence but find their commercials suddenly irrelevant. To help, NBCUniversal is waiving fees for creative services and resources to help marketers shift their messaging."