Julie Chen could see Celebrity Big Brother becoming an annual event

Entertainment Weekly

"It’s definitely possible," she says. "With these ratings, it did what we hoped as opposed to running repeats of the current slate of shows. It all depends how well all the shows on the air are doing. But don’t forget, B.B. takes up a lot of real estate on the prime-time schedule. We are used to having at least three nights to air in a week. CBS is known for having a strong schedule of shows year round so it’s hard to say right now what will happen next winter."