Investigation Discovery is a hit with true-crime-obsessed women with its focus on being "the murder network"

The Daily Beast

"Sure, HBO scored with The Jinx. And Netflix’s Making a Murderer was huge," says Kevin Fallon. "But no other channel has made it its 24/7 mission to devote its entire lineup to crime and justice. With shows like Fear Thy Neighbor, Murder Chose Me, and The Killer Beside Me, it’s hardly the kind of material that gives you the warm-and-fuzzies, but the network is tapping into some morbid fascination in viewers—and not necessarily the viewers you might think. Over the last several years, Investigation Discovery has consistently been the most-watched cable network among women aged 25 to 54. Not Lifetime, not the Hallmark Channel, not HGTV. The network that exclusively airs true crime content. The murder network."