Fans of the Norse God Loki are upset Disney trademarked "Loki" as a Marvel character

The Washington Post

Disney's trademarks of Loki and other Norse deities represented in the Marvel Universe specifically apply to Disney’s business and commercial works, not the Norse gods in general. As an intellectual property attorney put it, “Disney is not trying to trademark a god.” But Disney's trademark recently raised concerns when an artist put a T-shirt design with the word Loki on the Australian marketplace Redbubble, which promptly remoted it citing its similarities to Marvel's Loki. The Loki shirt design that launched the backlash has since been “reinstated," but copyright concerns haven't gone away. A Change.org petition titled “Stop Disney Trademarking The Names of Norse Gods" has received more than 125,000 signatures.