Evil thrived in Season 1 by delaying the show's title sequence with a long cold open

Indiewire

“We’re trying to drag people in. Also, I think people are in it before they realize, ‘Oh, this is a TV show,'” co-creator Robert King tells Indiewire of the tweaks that have made the CBS drama one of TV's most compelling shows. “Our first acts are always the longest — like 19 to 22 pages long. It’s always trying to get people to forget they’re in a TV show for a little while and then there’s that percussive element to having that title there.” ALSO: Robert and Michelle King explain Evil's Season 1 finale.