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Apple sets a $1 billion budget for original content, with plans for 10 TV shows

  • The amount may sound like a serious investment, but as The Wall Street Journal notes, “Apple’s budget is about half of what Time Warner Inc.’s HBO spent on content last year, and on par with estimates of what Amazon.com Inc. spent in 2013, one year after it announced its move into original programming.” PLUS: Why the $1 billion investment isn’t a threat to Netflix.

    TOPICS: Apple TV+, HBO, Netflix, IPTV