One week from today, Apple will hold a star-studded presentation in Cupertino announcing its new video streaming service. "Five series have completed filming," reports John Koblin. "Around a half dozen more are on the verge of wrapping production." Still, not everybody is clear what's going to happen when Hollywood comes to the Silicon Valley. "Players expect to be kept in the loop," says Koblin. "But many of the people working with Apple said they have received little or no information on how, exactly, their shows will be released. Or even when they will be released, other than a vague assurance of 'later this year, probably fall.' They also don’t have a clear idea of Apple’s marketing plans for the shows. Or what their colleagues in the newly built Apple stable are up to." He adds: "Apple’s entertainment team has not been totally opaque. It has provided feedback to individuals involved in the shows, but it has been tight-lipped about the marketing and rollout plans. The March 25 event may allay Hollywood’s concerns, but several people involved in the new programs have interpreted the lack of communication as a sign that there may not be a clear game plan."
TOPICS: Apple TV+