Amazon will spend at least $10 million on a Super Bowl ad promoting Jack Ryan’s Aug. 31 premiere

Variety

The one-minute ad starring John Krasinski will air after halftime. “There’s so much value in being able to reach an audience that is this global and this broad,” says Mike Benson, head of marketing for Amazon Studios. “Jack Ryan is a series that both men and women can and will watch, and the Super Bowl is a big, unique event in which the ads are as important, sometimes more important, than the game itself. This is an important series to us, and we wanted to be there.”