Actually, President Trump's Supreme Court announcement was one of the most conventional things he's done with televison

The New York Times

"The Apprentice Administration was not especially subtle about flogging the prime time revelation" of Brett Kavanaugh's pick to become the next U.S. Supreme Court justice, says James Poniewozik. "But," he adds, "the actual 9 p.m. event Monday was the sort of thing that’s within recent political memory: A president tactically claiming a chunk of prime time for politically expedient messaging. George W. Bush held a similar nighttime announcement for his nomination of John G. Roberts Jr. in 2005. The most reality-TV part of the show came before it aired: namely, the campaign of suspense, building to an announcement that Mr. Trump hyped for a week. The teases — that there were four finalists, that the decision would come down to the wire — made for familiar Trumpian theater, public yet opaque, prodding news cycles of excited rumor and mind-reading...Having roped in TV interest, Mr. Trump secured the major networks and cable-news channels as a captive, or at least willingly surrendered, audience for an unrebutted pitch."