TV TATTLE
ABC executive thinks Matt James' Bachelor ratings will rise after disappointing numbers
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The overnight viewership has fallen below 5 million for James' season, though it's been successful in beating other networks. Viewership is expected to grow with delayed viewing. “I actually think you’re going to see ratings rise more exponentially than you would during previous seasons because people are going to start talking about it and word-of-mouth is going to kick in,” says ABC reality boss Robert Mills, noting that star Matt James is a newbie to The Bachelor world unlike many of the show's past leads.
TOPICS: Matt James, ABC, The Bachelor, Robert Mills, Reality TV
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