"Bachelor stars are normie influencers who will often try basically anything for money. They’re also excellent promoters — and not particularly discerning ones," says Emily Stewart, noting that Bachelor Nation stars Clayton Underwood, Matt James, Peter Weber and Jade Roper Tolbert are shilling for crypto. "These are qualities that crypto and NFTs, still in their early phases, really need. User acquisition is key for making these social constructs something real — the pool of believers has to constantly expand for it to work. Investors in the space are moving fast, and it’s a great fit for people who were built to shill. They are accustomed to pushing something even when there’s no there there — like the narrative that 30 men or women are going to all fall in love with a single suitor on live TV, or, as influencers, that their audiences are getting a full picture of their real, authentic lives. You don’t know Colton, but you feel like you do. That gives him and others an avenue to you that more traditional advertisers maybe wouldn’t have — a path to get you to buy Calvin the chameleon, his new friend. Who is the child who wants one of Colton’s NFTs? It’s unclear." ALSO: Bachelor Clayton Echard apologizes for how he handled the drama between Elizabeth Corrigan and Shanae Ankney.
TOPICS: Matt James, The Bachelor, The Bachelorette, Colton Underwood, Jade Roper Tolbert, Peter Weber, crypto currency, non-fungible tokens