Zach Braff is essentially playing his Scrubs character on Alex, Inc. -- unfortunately, it's not particularly well-written

Vulture

"Alex, Inc. is a comedy about a man recording a podcast about the fact that he’s starting a podcast company. It is based, loosely, on an actual podcast," says Jen Chaney of the ABC comedy. "That’s a multilayered level of navel gazing that generally leads to someone losing an eye in a tragic belly-button-observing accident. ... Based on the first three episodes, the first of which airs tonight, Alex, Inc. seems more like a family sitcom that occasionally dresses like a workplace comedy."

ALSO:

• Alex, Inc. doesn't have nearly enough charisma to pull of the "dreams matter!" fantasy it's pushing
• Alex, Inc. is a reminder that Braff has incredible comic timing
• Braff: "It’s about podcasting and the new version of American dream ..."
• Braff originally imagined returning to TV on a streaming service "where they do these amazing shows I binge just like everyone"