Why do viewers binge-watch shows they hate?

Mashable

Academics say there is a reason viewers "hate-binge" TV shows. "Once our emotions are unleashed, whether it's because we're very attracted to something or very repelled by something, if we feel strongly enough about it, we want to know more," says communications professor Paul Levinson. Adds PhD student Alice Atkin, who studies video game players: "When there are no good options about what to do, people tend to sort of default to the least objectionable decision. Binge-watching a show you hate may not be particularly pleasant, but it’s more pleasant than cleaning the bathroom or taking your dog for a walk when it’s raining."