Why This Is Us' declining ratings isn't worrying NBC

Vulture

This Is Us' viewership has dipped 15% to 20% this season. According to Josef Adalian, "NBC execs aren’t freaking out over these not-optimal numbers for two big reasons: The show’s audience erosion is in line with similar Nielsen falloffs for TV’s other big comedies and serialized dramas, and even in its somewhat diminished state, Us is still on track to finish the 2018–19 TV season as the biggest drama on broadcast TV and, quite possibly, the No. 1 show on all of network TV."