The Office's Brian Baumgartner was the biggest earner on Cameo this year, making more than $1 million

The New York Times

Baumgartner charges $195 for each Cameo message he sends to Office fans, money that he splits with the video-sharing platform. "The person that did the most in revenue this year is Brian Baumgartner who is Kevin from The Office," Cameo CEO Steven Galanis said in an interview with The New York Times' Kara Swisher. "He’ll do over $1 million this year in bookings." Why is Baumgartner such a big earner? "It’s his persona," says Galanis. "He really takes a lot of pride in his craftsmanship of the videos. And I do think the quality of the cameo is something that is really important to people. And he just is somebody that really takes it seriously and does a great job. He’s reliable. He turns them around quickly. And the content is really funny. And in general, comedians tend to do best. So to your point about like joking or roasting, that’s a really big use case. So it’s not a surprise that the comedians do better than anybody else." Galanis says the most requested celebrity who isn't on Cameo is YouTube vlogger David Dobrik. Galanis adds that "we categorize talent in three ways. We think of talent as nostalgic, now, and next. And people are constantly moving through those different things. So we’re really good at getting people on the next chart, right? So people, when they’re about to start their Netflix show or they’re about to be on The Bachelor, they’ll join Cameo right away. And some of those people that are the next talent, they blow up. Their Netflix show goes crazy, or they have a viral YouTube video. All of a sudden, they’re now. And then some people that are now, one day, are going to slip from the public consciousness. And they’re going to end up as nostalgic talent. And that’s why like, for a good example, the soup Nazi from Seinfeld is like one of the top talent on Cameo."