Standup special trailers should only contain one great joke

Vulture

Netflix's approach to its standup trailers has been to gin up controversy, as it did with Bill Burr's Paper Tigers trailer, which Megh Wright points out wasn't representative of the special at all. "This approach isn’t limited to the political-correctness conversation — it’s an approach to marketing specials that has been happening for years, with context removed and bits chopped into tiny pieces sandwiched between text saying some variation of She tells it like it is! or just summing up the topics covered in the special," says Wright. "The amount of editing applied to most of these trailers is borderline seizure-inducing, and often what’s left are more silly gestures and reaction shots than actual jokes..."