Quibi's April 6 launch, Peacock's April 15 soft debut (for Xfinity customers before its widespread July 15 launch) and HBO Max's launch in May are still on as scheduled. But as Josef Adalian points out, "if things get really bad in the U.S. over the next few weeks, marketing these new platforms could become much more difficult, if only because the newbie streamers will be trying to get attention at a time when the country is preoccupied with fighting a pandemic. Quibi in particular needs its messaging to break through because it doesn’t have the power of a major corporation such as AT&T or Comcast behind it, nor does it have a library of classic TV shows and movies — a.k.a. video comfort food — to offer potential subscribers. Moreover, the U.S. (and world) economy seems headed for an economic downturn (at best) or a major recession (at worst). Disposable income could dry up if workers lose jobs and hours, while other consumers could start worrying about bad days ahead and decide to start proactively pinching pennies. This would potentially be bad for all subscription video services, but the new guys would be in the worst position."