Promised Land creator was grateful for the move from ABC to Hulu, despite it being seen as a demotion

Los Angeles Times

The ABC Latino family drama wrapped up its 10-episode first season on Hulu on Tuesday after its first five episodes aired on ABC, starting in January. But while moving to Hulu looked like a bad thing, creator Matt Lopez saw the upside. “I would not have minded being on Hulu from the start because there are more and younger viewers there,” he tells the Los Angeles Times. “Our No. 1 demographic on ABC was viewers over 50 because that’s who’s left watching broadcast.” Lopez believes Promised Land’s failure to find an audience was less about Spanish and subtitles than about the soapy show’s serialized nature. “Folks at ABC have told me that Promised Land may be the last serialized drama on ABC,” he says. “Their research shows that broadcast viewers want closed episodes of medical, police or legal shows.”