TV TATTLE
Next year's Super Bowl ads will likely tackle social justice, white privilege and the coronavirus pandemic
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Sports marketing experts tell Front Office Sports they predict that Super Bowl LV advertising will focus on serious issues after a terrible 2020. “It’s going to be ‘Black Lives Matter,’ it’s going to be COVID. It’s going to be (about) coming together,” predicted Bill Oberlander, co-founder and executive creative director of the purpose-driven ad agency OBERLAND.
TOPICS: Super Bowl LV, CBS, Advertising, Black Lives Matter, Coronavirus, Super Bowl
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