Marie Kondo's reality show may help Netflix tap into a new and potentially lucrative market

Vanity Fair

The organizational guru, who wrote the bestseller The Life-Changing Magic of Tidying Up, has the potential to make a huge difference for Netflix with her upcoming reality show. "Kondo is just about the safest bet there is in this space: she’s a household name whose books have sold millions of copies around the globe," says Laura Bradley. "Her new series also has potential to strike a nostalgic chord with viewers who remember HGTV’s older fare—which focused more on home improvement than on house hunting. Throw in a hunky carpenter—or . . . Goodwill collector?—and Netflix might just be in business."