Many NBC stations won't air the 30 Rock reunion special Thursday because they think it's too much of a Peacock promotion

Vulture

Gray Television, Hearst, Nexstar, Tegna, and Sinclair Broadcast Group -- which represent about half of NBC affiliates -- are pre-empting Thursday's 30 Rock reunion special, reports Josef Adalian. They think the special, which NBC Universal's ad sales division produced to replace the usual upfront presentation, "is too much of a promotion for the company’s new Peacock streaming platform," says Adalian. "Station owners are understandably worried about Peacock siphoning viewers from linear TV, particularly since the new platform will offer next-day reruns of NBC shows on its premium tier (and week-late access to reruns on its free level)." Viewers who won't be able to watch the special can stream it on NBC.com, on video on demand or on Peacock.