Kids' Choice Awards got political, but that shouldn't be surprising

The Washington Post

This year's ceremony got political by honoring participants in March for Our Lives. "While that might surprise adults who don’t pay attention to kid-centric programming," says Emily Yahr, "Nickelodeon’s parent company Viacom (other channels include MTV, VH1, CMT, BET, Comedy Central and TV Land) has made an effort to emphasize politics since MTV’s early Rock the Vote days, and particularly in the last month since the high school shooting in Parkland, Fla. Two weeks ago, multiple Viacom channels went dark during the national school walkout over gun violence. This weekend, MTV joined with the NAACP to pay for buses to take teens to the march in Washington."