"Call it the collateral damage of the streaming wars, which bring you an enormous amount of choice about what you can watch and where you can watch it — but also require you to make sure the device and streaming service you want to use are playing together nicely," says Peter Kafka. "So on the one hand, you can now pick and choose between streaming TV packages that have just about everything or “skinny bundles” that leave out things like sports; you can also sign up for services like Disney+ because you want to see The Mandalorian and then easily unsubscribe when you’re done. On the other hand, you can’t watch Peacock, Comcast’s new streaming service, on Amazon’s Fire TV, or Apple TV+ on Google devices — at least without doing some work beyond pointing and clicking. It’s not like the old days of cable TV when programmers and distributors also fought periodically but they never asked you to figure out whether your TV set worked with their cable box. Instead, both sides are looking at it as a way to set new terms: Who controls the way streaming video gets to you? How does the money you spend on that video get split up? What about the money advertisers spend trying to reach you? Because all of this is new — and because everyone thinks it’s going to change a lot in the coming years — you’re probably going to see these kinds of scrimmages happening periodically. Even if Roku and HBO Max come to terms in the near future, that deal likely won’t be a long-term one, which means they could end up in a fight again in a year or two."