Netflix: We're "doubling down" on interactive shows following Black Mirror: Bandersnatch's success

Variety

"We realized, wow, interactive storytelling is something we want to bet more on" after Bandersnatch became a worldwide success, says Todd Yellin, Netflix's VP of product, speaking at a conference in India. “We’re doubling down on that. So expect over the next year or two to see more interactive storytelling. And it won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose – should she go out with him or him.”